Need to analyze anchor text for SEO? Use this free anchor text checker to extract all links from HTML, check internal vs external links, and review your anchor text distribution instantly — no signup required.
Next step: Check keyword usage with our Keyword Density Checker or review your Backlinks.
This free link analyzer extracts all anchor text from any HTML page in 4 steps:
Open any webpage in your browser, press Ctrl+U (or Cmd+U on Mac) to view the page source, then select all and copy.
Paste the HTML into the text area above. You can also paste just a section of HTML — the tool finds all <a href> tags.
Enter your domain (e.g. https://yoursite.com) to automatically separate internal links from external links in the results.
The tool shows each link's anchor text, URL, and type (internal or external). Use this to identify generic anchors like "click here" that weaken SEO.
After analyzing anchor text, check keyword frequency with our Keyword Density Checker. A well-optimised page uses descriptive anchor text that matches the target keyword of the linked page — not generic phrases like "click here" or "read more".
Understanding anchor text types helps you build a natural, penalty-resistant link profile when you analyze anchor text online:
The anchor text is exactly the target keyword. Powerful but risky if overused — Google may flag over-optimisation.
Includes the keyword with additional words (e.g. "free keyword tool"). More natural and generally safer than exact match.
Uses the brand or site name as anchor text. A healthy link profile has a high proportion of branded anchors.
The URL itself is the anchor (e.g. quickmicrotools.com). Natural and safe, common in citations and references.
"Click here", "read more", "this page" — these provide no keyword context. Minimize generic anchors in your internal links.
No visible text — the anchor is an image. The alt attribute serves as the anchor text. Always add descriptive alt text.
Anchor text is one of the signals Google uses to understand what a page is about. When many links point to a page using the phrase "best free grammar checker", Google associates that page with that query. However, an unnatural anchor text profile — where most links use identical exact-match anchors — can trigger algorithmic penalties.
Use this anchor text analyzer to analyze anchor text online and audit your internal linking strategy. Internal links with descriptive anchor text help Google understand site structure and distribute page authority. Identifying and fixing generic internal anchors is one of the easiest on-page SEO improvements available.
After reviewing your anchor text, check how often your target keyword appears in the page body. The ideal keyword density is 1-2% of total words.